One day in 1953, a young and at the time little-known experimental artist named Robert Rauschenberg arrived at the studio of the great abstract expressionist Willem de Kooning bearing a bottle of Jack Daniels and a strange request. He wanted the famous artist to give him one of his drawings so he could erase it. De Kooning was taken aback. “I remember that the idea of destruction kept coming into the conversation,” Rauschenberg later recalled, “and I kept trying to show that it wouldn’t be destruction.”
Rauschenberg explained to de Kooning that he wanted to see if a work of art could be created not just through the inscription of marks but through their removal. Could art be erasive as well as inscriptive? After much back-and-forth, and several servings of brown liquor, de Kooning agreed. He chose a drawing he had recently completed — one he was fond of — and gave it to Rauschenberg.
Over the course of the next two months, Rauschenberg slowly, meticulously erased the drawing, taking off layers of grease pencil, charcoal, graphite, and ink. He went through forty erasers. All that remained in the end were a few faint traces of the original sketch. With the help of his friend Jasper Johns, he then carefully matted and framed the work, and Johns wrote a label for it, inscribing the title, artist, and date so precisely that they appeared to have been printed out by a machine:
ERASED de KOONING DRAWING
ROBERT RAUSCHENBERG
1953
“The simple, gilded frame and understated inscription are integral parts of the finished artwork,” writes a curator at the San Francisco Museum of Modern Art, which acquired the work in 1998, “offering the sole indication of the psychologically loaded act central to its creation.” Even a work of erasure demands a frame, Rauschenberg understood, a boundary establishing its place in the world. Erasure cries out for inscription. We want to know the marks were there before they weren’t.
Erasive is an exceptionally uncommon word. It was coined in the seventeenth century but has rarely been used since. Word-processing and messaging spellcheckers underline it with suspicion. Its rarity testifies to our discomfort with, as the SFMOMA writer terms it, the “psychologically loaded act” of erasure. But, thanks to the rise of what tech companies have cheerfully branded “generative AI,” the word seems certain to be used more often in the years to come. Our condition demands it. Behind every act of AI generation lie many acts of erasure. We have entered the erasive age.
Although we assume that media is fundamentally inscriptive, a means of preserving and transmitting human-made marks of one sort or another, communication systems have always also entailed erasure. What they erase are the spatiotemporal boundaries that in nature fix speech to speaker. A person says something, and if there are others in earshot, they hear it. Otherwise it’s gone. But that same person writes those same words down on a sheet of paper, or enters them into a computer network, and the words can travel through space and persist through time. Much of the value of media, cultural and financial, has always stemmed from its power to erase the material world’s physical constraints on the flow of speech, the flow of information.
So long as erasure served our desire to transmit our own marks and receive the marks made by others, we didn’t worry about it. We celebrated it — the death of distance! the transcendence of time! — just as we celebrate other technologies that free us, or at least shield us, from the world’s frictions and constraints. We want our marks, and the marks of others, to flow freely through space and time. We want the speech of distant people to arrive in our mailbox, to issue forth from our radio and TV, to hang on the walls of a museum, to appear on the screen of our phone. Take away such freedom of movement, return us to the original communication system of mouth and ear, and you take away knowledge, culture, entertainment, pretty much the entirety of modernity.
Erasure is good for business. The more that media has erased the world, the more dependent society has become on the systems and services of media companies and the more profits those companies have earned. That’s why people like Mark Zuckerberg have been so eager to promote the benefits of “frictionlessness” in communication and social relations. What we failed to appreciate is that the pursuit of profit would lead the companies beyond the erasure of spatiotemporal boundaries. They would seek to erase the greatest source of friction in their operations: their reliance on human creativity and expression. They would seek to replace the human source of the information they transmit — speakers and their speech — with highly efficient machines capable of creating “content” cheaply and on demand.
In creating tradable derivatives of human speech, AI erases the human voice, the human hand. First, it turns the works of culture into numbers, then it compresses those numbers into a generalized statistical model. Of the originals only traces remain. If Rauschenberg sought to show that erasure can be a generative act, AI bots have the opposite goal: to show that generation can be an erasive act. Fulfilling de Kooning’s fears, generation turns destructive.
It’s useful to bring in another work of art, Vilhelm Hammershøi’s 1913 oil painting Interior with Windsor Chair:
As the art critic Shawn Grenier has explained, the chair in the painting, like the faint traces of the original de Kooning drawing in Rauschenberg’s work, has the paradoxical effect of accentuating the painting’s air of emptiness. In both works, we sense not only an absence but also the presence — the human presence — that preceded the absence. It’s that same memory of human presence that, to the discerning mind, gives the products of generative AI their poignancy.
The more we draw on AI to shape our perception and understanding of the world, to structure our thoughts and words, to express ourselves, the more complicit we become in erasing culture, the past, others, ourselves. Eventually, should we continue down the path, even the memory of what’s been erased will be erased. No frame, no matting, no inscription. Only the empty revelation of erasure.
This post is an installment in Dead Speech, a New Cartographies series about the cultural and economic consequences of AI. The series began here.